PR Week just posted an interesting follow up article to the issue I posted about below.
The organizer of the “PR Blackout” has corrected herself, saying that she didn’t mean to appear anti-PR, but instead wanted to take a stand against bloggers receiving irrelevant pitches. On the opposing side is Paul Rand, president and CEO of the Zolcalo Group (a subsidary of Ketchum), who said that mommy bloggers are starting to take on the same attitude that traditional media does (in that they’re fed up with the oversaturation of pitches), but that they DO have the option to “define clearly” whether they want to be pitched to or not. Going further, he said that PR, advertising, social media and marketing are all fighting for the same space and that if you looked closer at where these pitches are coming from, you’d see that it’s not JUST PR folk who are guilty of doing this.
I think this is opening up an interesting dialogue, and I will continue to follow this as more develops with the FTC guidelines.
the little things 